Better systems.
Smarter software.
Less busywork.

We help ambitious businesses turn operational problems and new ideas into useful digital products, from focused AI automations to custom software and complete product experiences.

Based in Buckinghamshire Working across Oxfordshire, Buckinghamshire & Hertfordshire
Senior and hands-on Outcome-led Fixed-scope pilots Built to be maintainable
What we do

Four disciplines, one studio.

Strategy and consultancy run through all of them. Every engagement starts with advice, not an invoice.

View all services
How we work

Prove the value before you overbuild.

Most projects should not begin with a six-month roadmap. We start with the smallest useful version, a focused pilot. We put it in front of real users and measure whether it solves the problem.

Read our full approach Talk about a focused pilot
01

Find the bottleneck

We understand the workflow, the people involved and the measurable outcome that matters.

02

Design the smallest useful solution

We turn the problem into a clear concept, prototype or fixed-scope pilot.

03

Build and integrate

We ship working software and connect it to the systems your team already uses.

04

Measure and improve

We track the result, learn from real usage and only expand what is proving valuable.

What we build

Useful technology for real business problems.

These are the kinds of focused projects where a small, experienced studio can move faster than a large agency or an overstretched internal team.
More of what we build

AI implementation

Respond to every enquiry, even when the team cannot pick up.

Capture missed calls, understand what the prospect needs and send a useful response in under a minute.

Hi, I'm looking for help with my company accounts.
Thanks for getting in touch. I can help gather a few details so the team can come back prepared.
Reply sent in 42 seconds
Workflow automation

Remove the repetitive chasing from client work.

Automatically request missing records, follow up at the right time and show the team what is still outstanding.

Records received78%
12 clients need attention
Custom software

Replace a fragile spreadsheet workflow.

Create a simple internal tool that brings tasks, data and decisions into one reliable place.

Client onboardingOn track
DocumentsNeeds review
HandoverQueued
Product & design

Turn an idea or manual service into a product people can actually use.

Clarify the proposition, prototype the experience and build the first production-ready version.

6+
years shipping software, design and AI
50+
projects delivered, from pilots to platforms
3
counties covered: Oxon, Bucks and Herts
m.
Independent studio
Founded 2020
About Mint

Small by design.
Senior by default.

Mint is an independent product, software and AI studio. It combines hands-on product leadership, design and technical delivery in one focused partner.

That means direct access to the person shaping and delivering the work, without layers of account management, long hand-offs or a generic offshore build process.

Local
Available for in-person discovery across the three counties.
Practical
Technology is only useful when it changes a real business outcome.
Transparent
Clear scopes, clear decisions and no mystery around what is being built.
Kind words

Trusted by teams large and small.

Reuben and the team have delivered a number of high-quality websites, web apps and interactive prototypes. Highly recommended!
Surajit Kar Head of Engineering · NatWest APtimise
Reuben was absolutely spot on with the brief we gave him for the design and concept of our branding and website. Couldn’t be happier!
Nathan Carter Owner, Bore St. Bakery
Modern, simple and beauitful designs provided by Reuben and co! They are always on hand to help and very flexible.
Kartika Tulusan Head of Product · Evolution AI
Where we work

Local to the Home Counties.

Based in Buckinghamshire. On-site when it helps, remote when it doesn't.

Have a project in mind?

Let's make the problem smaller and the solution real.

Send a short note about the workflow, idea or project you are exploring. You will get a direct, practical response.

Start a project